Adding advertising, loyalty and couponing services in cooperation with Clearchannel, Concentra, Proximity BBDO and RMB

In June 2008 Accor Services teamed with Alcatel-Lucent touchatag to pilot a contactless payment service in Antwerp and Namur, Belgium. Currently 250 Alcatel-Lucent employees are using touchatag to pay for lunch at five local merchants. The trial will extend to 400 employees in the coming months. The touchatag technology replaces the paper meal vouchers Accor Services issues each month. Tunz provides the Stored Value Account payment solution.
touchatag extends accor services contactless payment pilot

For the pilot, touchatag is providing the application correlation service (ACS), a catalogue of contactless readers, tags and applications. The ACS in an on-line service that selects and initiates the right application whenever a contactless event is triggered.

Accor Services is validating the benefits of replacing paper based meal vouchers with contactless payment cards. With a single contactless tag an employee will be able to initiate several applications via the ACS. Accor envisions employees using their tag for micro-payment at point of sale, loyalty programs, interactive marketing via SMS, e-mail and interactive voice response. “Today with touchatag we are offering lunch meal vouchers with contactless payment, “said Thibaut Smets of Accor Services. “We can continuously add value for our clients by adding new services to the contactless tag.”

Clearchannel, Concentra, Proximity BBDO and RMB have joined the project to test the user adoption of interactive advertising, coupon services and loyalty programs. They will also be monitoring usage patterns and fine tuning the commercial models linked to these services.

See the touchatag case study presentation for the Wima NFC conference

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About touchatag

Touchatag, an Alcatel-Lucent Venture, provides contactless payment, loyalty and communication solutions to operators and enterprises/verticals as well as a catalogue of contactless readers, tags and applications. Using RFID technology, one contactless tag can be used to invoke various applications. Touchatag also provides the touchatag developer network and APIs for application developers. Via the web service http://www.touchatag.com and the touchatag starter package, anyone can link real world items to the online world and start to create an “internet of things”. Touchatag’s functionalities can also be used with Near Field Communication enabled mobile phones. Contact us at press@touchatag.com for more information

About Accor Services

Accor Services is one of two businesses of the Accor group. Our presence in 40 countries, our 490.000 customers and 32 million users are a testament to our position as world leader in the market for prepaid services. Our services make life easier. From meals and uniform cleaning to childcare, home help, training or motivation campaigns, Accor Services plays an active part in their daily lives and has become a sound reference for corporate and public institutions services.

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