New Version of YellowPages. Mobile Search Application for the iPhoneTM Puts Video in the Palm of Your Hands

Yellow Pages Group

Sep 17, 2009 09:03 ET

Yellow Pages Group (YPG) has launched a new version of its popular YellowPages.ca(TM) local search application for the Apple iPhone.

The latest version features advertiser video content and continues to put the power of Yellowpages.ca in the hands of on-the-go users.

MONTREAL, QUEBEC–(Marketwire – Sept. 17, 2009) –

Editors note: Photos are included with this press release on Marketwire’s website.

Yellow Pages Group (YPG)(TSX:YLO.UN) launches a new version of its popular YellowPages.caTM local search application for the Apple iPhone. The latest version features advertiser video content and continues to put the power of Yellowpages.ca in the hands of on-the-go users.

« Canadians are adopting the iPhone and other smartphones rapidly. Our YellowPages.caTM App brings video in local business search for iPhone users across the country, » explains Stephane Marceau, Chief Marketing Officer, Yellow Pages Group.

The YellowPages.caTM App includes the following features:

– Full access to merchant content, including video and photo montages

– Business, Person and Reverse phone number look-up

– Save to your favourites (My Favs) and/or address book

– Share listing results with others via email/sms

– Local proximity-based search using GPS & Maps

– Direct connect to Voice Search (no charge usage)

« Our YellowPages.caTM App remains in the top-200 free downloaded apps since launching at the iTunes App Store, » added Marceau. « It leverages the power of our national database and the location-based/GPS functionality of today’s smartphones to provide local, relevant results to consumers. We have seen significant growth in the number of YellowPages.ca mobile page views and we believe the enhancements made to the App will continue to help us connect advertisers with their potential buyers. »

YPG has also created an International Version of the App in order to make it available to business travellers and visitors to Canada, notably for visitors to the Vancouver Winter Olympics in 2010.

The application can be downloaded directly to your iPhone from the Apple iTunes App Store or by simply entering http://installyp.ca/iPhone from the device.

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