Fox’s Fringe “Twitter on TV” Experiment Irks Fans

Last week we reported on what sounded like a cool experiment to mix social media with television. Fox’s idea of “tweet-peats” would combine reruns of popular new shows Fringe and Glee, with producers and members of the cast tweeting their show commentary as the episodes rolled.

Unfortunately, the promising experiment went off the rails because of the implementation. Zatz Not Funny caught a screengrab of the resulting interface (shown at right), with the Twitter (Twitter) commentary showing up smack on top of the lower third of the screen, obscuring the action of the show (and Anna Torv’s face! Oh the humanity).

Since viewers weren’t able to turn the overlay off, the Fringe episode became almost unwatchable. Many fans reacted by turning off the broadcast.

Thankfully, Fox appears to be listening to the feedback from the Tweet-peat trial run. In a blog post today they indicated they’ve made some interface adjustments in time for tonight’s Glee re-run, airing at 9p on both the east and west coasts. They don’t say exactly what those tweaks will be, but we hope it doesn’t involve covering anyone’s face with tweets.

Are you willing to give the Tweet-peat another chance? If you check out tonight’s airing, let us know what you think in the comments.

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