TMP Directional Marketing has announced that industry vet Gregg Stewart will run 15miles, a new full service interactive division that “connects consumers to national brands found in local markets.” Stewart, a leading change agent in the Yellow Pages industry for 20+ years, will oversee day-to-day ops and provide strategic counsel to clients.
Stewart – not to be confused with former IAB leader Greg Stuart — was the founder of Interpublic’s Wahlstrom Interactive, where he developed online campaigns for Sears, General Electric, Hilton Hotels, Enterprise Rent-A-Car and other major brands. Stewart was also an SVP at Fathom Online, a search engine marketing firm.
TMPDM is a New York-based firm with almost 500 employees and 15 offices in the U.S. and Canada. It is privately held by the Audax Group.