Introducing YP.COM

Our mission at AT&T Interactive is to help consumers discover local and to help advertisers grow their business. So today we’re excited to launch YP.COM Beta, our next step toward broadening local search and advertising across online, mobile and social.

As a complement to our YELLOWPAGES.COM property, which focuses on presentation and placement of geo-targeted advertisers, YP.COM Beta sharpens the local search experience by providing consumers with increased relevant local results, while providing advertisers with more relevant targeting. To pull it off, we’ve been busy!

Makes sense, right? Increased relevancy leads to better results. Better results lead to happier consumers and advertisers. It’s just that simple

Our teams built YP.COM Beta from the ground up. From new data systems and a new local search stack to a new user interface and design. We also added some great features to help consumers discover and transact with local businesses:

  • Expandable local maps in results
  • Improved search refinements
  • Aggregated content about local businesses
  • Videos, coupons, and promotions from local businesses

We have more features coming and can’t wait to unveil them. So stay tuned and watch the site evolve. In the meantime, give YP.COM Beta a spin, shoot us some feedback and tell us what we can do to help you discover local.

-David Yoo

AT&T Interactive

Chief Product Officer

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