By Greg Sterling
Yahoo! today announced an agreement, under which AT&T’s advertising sales force of more than 5,000 will sell Yahoo! display inventory to local businesses across the United States. The collaboration adds Yahoo!’s display inventory to AT&T Interactive’s robust local online advertising portfolio, and takes advantage of Yahoo!’s audience reach and targeting technologies.
On the earnings call Yahoo! CEO Carol Bartz said that with AT&T and the newspaper consortium, Yahoo! now has 13,000 sales reps in the local market selling advertising on Yahoo!.
She added that Yahoo! is making local a bigger priority as the company tries to help SMBs move online and capture more ad dollars “in this fast growing segment.”