The User-Friendly Phone Book Amplifies Search Power for its GoLocal247 Network, Chooses Intelligenx

July 2009

The Woodlands, Texas and Herndon, Virginia – July 7, 2009 –
The User-Friendly Phone Book, LLC today announced it has signed an agreement with Intelligenx, Inc. to use the Discovery Engine™ local search platform. This dynamic platform will expand the robust capability of GoLocal247.com’s high-powered local search network, creating even more valuable exposure for SMBs.

The GoLocal247.com network consists of 27 community-focused websites in parts of California, Indiana, Kansas, Kentucky, Louisiana, Ohio, Oklahoma and Texas.  Online visitors of the GoLocal247.com network can search and find thousands of in-depth profiles on local businesses. Additionally, visitors gain high-value features, including the ability to rate and review businesses, download money-saving coupons, add events to the community calendar, and post free classified ads. Users can also catch up on the latest news, weather, entertainment and sports happening in their community. Discovery Engine™ will offer extensive search-and-filtering capabilities, state-of-the-art linguistics, and advanced search functionalities with nimble search results for these valuable end users.

The GoLocal247.com network of hyper-local portals utilizing a platform of this magnitude will offer an even deeper and richer search of business profiles, business reviews, coupons, classifieds and event listings available.

“We selected Intelligenx not just for its world class search technology but also because the company brings years of business search experience to the project” said Mary Beth Brendza, VP, Operations at UFPB. “Beyond technology, the people at Intelligenx will help us strategically to drive usage and help monetize our online and mobile traffic.”

“We are very pleased to be working with The User Friendly Phonebook” stated Azim Tejani, Chief Operating Officer of Intelligenx.  “UFPB’s innovative approach to connecting communities is a terrific fit with our ability to enable interactive search and additional monetization potential.”

About GoLocal247.com and The User-Friendly Phone Book

The GoLocal24.com is the internet division of The User-Friendly Phone Book.  The company – based in The Woodlands, Texas – was listed in Inc. Magazine’s Inc. 5000 stories of growth and ranked 846, with growth of 423.3% from 2004 through 2007. Additionally, User-Friendly was also ranked in the top 100 Advertising & Marketing Companies in the USA, according to Inc. Magazine’s September 1, 2008 issue.  User-Friendly publishes 36 phone book directories in seven states.

The User-Friendly Phone Book is a portfolio company of VS&A Communications Partners III, LP, the private equity affiliate of media industry merchant bank Veronis Suhler Stevenson.

Learn more about GoLocal247.com at www.golocal247.com.

For more information about The User-Friendly Phone Book, visit www.ufpb.net.

About Intelligenx
Intelligenx is a leading provider of faceted search technology in the field of Internet Yellow Pages (IYP) and Local Search. Intelligenx’s search platform, Discovery Engine, combines highly scalable search and retrieval technology with a deep understanding of the nuances of Local Search including specific linguistics and semantic capabilities, and visualization tailored to provide consumers with the ultimate online local search experience. Intelligenx provides technology and related services for some of the largest yellow page publishers in the world looking to bridge the gap between print directories and the online search marketplace. Customers include Dex Media in the United States, Axesa Servicios de Informacion, S. en C. (formerly Verizon Information Services – Puerto Rico Inc., S. en C.) in Puerto Rico, De Telefoongids in the Netherlands, and Telkom Directory Services in South Africa. Intelligenx is headquartered in the Northern Virginia suburbs of Washington DC, with offices in Europe and South America. Learn more about Intelligenx at www.Intelligenx.com.
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