This weekend Samsung alerted me that my cell phone was ready for an upgrade to Windows Mobile 6.1 which apparently also set the GPS receiver to « on ». This morning I went out for a walk, loaded Google Maps, clicked « use GPS » and started walking. This was my first time with my own GPS unit and damn is it precise. On my walk home I realized Google now knows where I’ve been walking. While I didn’t login to use the Google Maps service, they could easily get that information.
XMCP wrote a post this weekend which looks at how Google tracks each of us as we use the net. Last year James Thomas devised a plan to go without using any of Google’s services and was able to turn off their tracking as well. XMCP’s post doesn’t include the mobile point I’ve noted above but does look at some of the elements of tracking. People talk about how worried they are about national ID cards – does Google know more about us than an ID card ever will? I like XMCP’s notes about Google Chrome.Just how much does Google know? Ok for Google to control these many bits of data on each user no matter if they use it or not? Here’s my chart for easy reference:
- If you use Adwords, they know your marketing plan and they know your purchasing patterns.
- If you use Adsense, they know which of your sites makes money (though we know nothing sadly), they know how to target which ads to your site, they know how much to payout and how much to keep.
- If you use Alerts, they know what topics are important to you.
- If you use Analytics, they know which sites you control and/or monitor, how those sites are doing and every trend possible.
- If you use Blogger, they know what you write about. Every word, every phrase, every out and in link.
- If you use Calendar, they know where you have been, are, and plan to be.
- If you use Catalog search/Product Search, they know what items are of interest to you and which items you actually purchase.
- If you use Checkout, they know all of your personal information: name, address, phone, credit card, ccid.
- If you use Chrome, they know everything they didn’t already know about your browsing.
- If you use Desktop, they know what you have on your PC.
- If you use Docs and Spreadsheets, they know that you are writing a paper on 13th century france, and your checking account is $30 overdrawn.
- If you use Earth, they know where on the planet you desire to research.
- If you use FeedBurner, they know all about your readers and your readership levels.
- If you use Finance, they know what stocks (and other instruments) you own, which you monitor, and which trends you follow.
- If you use Gmail, they know everything. Yep, everything.
- If you use Groups, they know you have a fetish for rare steaks and love art from Paris.
- If you use Image search, they know that you like Britney Spears and you have a craving for chocolate babaka and cat photos.
- If you use Local search, they know where you are now, and what you are interested in.
- If you use Maps, they know where you might be, where you might be going, where you have been. And as noted above, if you have GPS, they know where you are at this exact moment.
- If you use Reader, they know what you are interested in.
- If you use Search (any Google search), Google knows every search you have ever made.
- If you use Talk, they know who your buddies are.
- If you use Toolbar, they know every web site you visit.
- If you use Translate, they know that you are learning German.
- If you use Video, the same applies as for YouTube.
- If you use YouTube, they know every video you have watched, what genres you like, which naughty videos you have watched, which ones you commented/favorited on, and the videos you have uploaded.
Please add your own Google tracking bits and I will update the post. (added Reader per comments)